Forma Studio · Web design & development
Websites that turn attention into booked work.
Start with your site — or just an idea. We’ll shape the rest with you.
Free · no obligation · Carl replies within 1 business day
- What we build
- Landing pages · Websites · Shopify
- Industries
- Fitness · Local services · Professional
- How
- Production system, reviewed by a person
We’d rather show you a direction for your business in minutes than send you a proposal to read.
- 01
Your goal
More enquiries, bookings and sales from the visitors you already get.
- 02
What gets in the way
A dated site that's slow on phones, hard to update and unclear about what you do.
- 03
What you get
A fast, modern site built on a proven system, shaped with you and checked before launch.
- Industry builds live
- 10
- Launch check on every site
- 8-point
- To hear back from Carl
- 1 day
- Websites start from
- $199
Template demos · 10 industries
Ten industries. One standard.
- QA8-point launch check
- MobileTested at 390px
- SpeedPerformance-checked
- A11yAccessibility-reviewed
- StackNext.js · hand-built
- ReviewsVerified only
- forge-demo.example
Forge Athletic
Fitness studio · Landing page · fictional business, real production code
Explore
Everything you need to decide.
What we build, who it's for, what we've made and how we work: one page each.
- 01
Services
Landing pages, business websites and Shopify stores, in three levels of custom.
- 02
Industries
Template families for fitness & wellness, local services and premium practices.
- 03
Work
Template demos built on our system — fictional businesses, real production code.
- 04
Process
Discover, configure, refine, launch — and the QA checklist every site passes.
What we’ve done
10 builds, each made for its industry.
A look at sites we’ve built on our template system, each shaped around how that kind of business wins customers.
- Sample build
Fitness studio · Landing page
Forge Athletic
What we built
- Class schedule and program pages
- Membership tiers with clear pricing
- Free-intro booking flow
Sample buildRoofing & HVAC · Landing page
Summit Ridge
What we built
- Quote-first page structure
- Service-area list and free-quote form
- Click-to-call for urgent jobs
Sample buildMed spa · Landing page
Lumen Aesthetics
What we built
- Consultation booking flow
- Written-plan pricing section
- Provider and treatment FAQs
Sample buildReal estate · Landing page
Keystone & Pine
What we built
- Home-value request form
- Featured listings grid
- Neighborhood map section
Sample buildConsulting · 3-page website
Northfield Advisory
What we built
- Three-page site: home, services, contact
- Fixed-fee engagement pricing
- Intro-call booking form
Sample buildSupplements · Shopify-style store
Still Harbor
What we built
- Shopify-style product page
- ‘What’s inside’ ingredient panel
- How-to-use steps
Sample buildDental clinic · Landing page
Brightline Dental
What we built
- Split hero with a live booking card
- Upfront costs before treatment
- New-patient journey
Sample buildLandscaping · Landing page
Fernway Landscapes
What we built
- Full-bleed photo hero
- Site-visit quote card
- Service-area and FAQ sections
Sample buildRestaurant · Landing page
Saltgrass Kitchen
What we built
- Dark editorial theme with photo collage
- Table booking and walk-in info
- Private-dining request flow
Sample buildYoga studio · Landing page
Stillpoint Yoga
What we built
- Arch hero with today’s timetable
- Free first-class offer
- Simple passes, no lock-in
Introducing myself
Hi, I’m Carl. I build websites that book clients.
I’m the founder of Forma Studio. I design and build fast, conversion-focused websites for fitness studios, wellness and supplement brands, and local service businesses like roofing, HVAC and landscaping.
Every site is built in code (Next.js) on a production system of industry templates I’ve developed, so you get a custom-branded site on a proven structure, with every form tested and every page checked for mobile, accessibility, speed and SEO before launch.
I also run my own e-commerce brand, Hearth & Nook, so I think about your website the way an owner does: what makes someone buy, and what makes them leave.
Landing pages
Turn ad and social traffic into bookings, calls and enquiries.
Business websites
Page structures made for your industry: schedules for gyms, quote forms for contractors, consultations for clinics.
Shopify stores
Product pages and stores designed to sell.
Redesigns & care
Fix what's holding your current site back, then keep it fast and up to date.
I’ll often show you a direction before we even talk.
Start a project
Tell us about your business.
Four quick steps, about a minute. We'll reply with next steps, a quote and an honest view of whether we're the right fit.
Prefer email? carlf@formastudio.studio
- 1Project typeWhat you need
- 2Your businessSite and industry
- 3Budget & timingRough is fine
- 4Contact detailsWhere to reply